How to Build an Email List as a Small Business (7 Tactics That Actually Work)
Your email list is the only marketing channel no platform can take away from you. This guide covers 7 proven tactics for building a quality subscriber list…
CATEGORY
SEO
SEO strategies, technical SEO, local search optimization, keyword research, backlink management, and digital marketing insights from a Google Certified partner.
43 ARTICLES
Google Ads Quality Score Explained: Why Your CPCs Are High and How to Fix Them
A high Quality Score can cut your cost per click by 20–50% without changing your bid. This guide breaks down the three components of Quality Score — Expected…
Bing IndexNow Is Now the Gateway to AI Search Answers (and ChatGPT Citations)
ChatGPT Search and Microsoft Copilot both retrieve from Bing, so fast Bing indexing now shapes whether AI assistants can cite you. IndexNow is the free…
Unconfirmed July 2026 Google Ranking Volatility: What to Do Before You Touch Anything
SEO trackers spiked again in early July 2026 with no word from Google, on the heels of the confirmed June 2026 spam update. Before you rewrite anything:…
Google Search Console Now Tracks Your Social and Video Content in Search
Google launched platform properties in Search Console on July 7, 2026, letting you connect Instagram, TikTok, X, and YouTube accounts to see how your social…
Google Confirms Cloudflare's "Content Signals" robots.txt Directive Does Nothing for Rankings
John Mueller confirms Cloudflare's Content Signals robots.txt directive and llms.txt have no effect on Google or any crawler. Here's what actually controls AI…
Bing Is Testing a Product Detail Overlay With Retailer Pricing and Price History
Bing is testing a product overlay showing every retailer's price, price history, and related products — then sending shoppers to Bing Shopping. Here's how…
Google's "Further Exploration" Is Now Live in AI Overviews
Google's Further Exploration now links out from AI Overviews to deep, original articles on different facets of a topic. Here's how to earn those next-step…
Google Search Console's Generative AI Performance Report Is Rolling Out Widely
Google is expanding its Search Console generative AI performance report (AI Overviews + AI Mode impressions) to more countries. Here's how to read it and act…
Google Business Profile Reviews Are Vanishing - What Local Businesses Should Do Right Now
A confirmed Google bug is hiding Business Profile reviews - some listings dropped to zero - often right after fake-review reports trigger a profile-wide review…
Fraudulent DMCA Takedowns Are Deindexing Real Pages From Google - How to Protect Your Rankings
Fake DMCA copyright complaints are being weaponized as negative SEO: bad actors file bogus takedowns against a competitor's legitimate URLs, Google complies,…
Google Search Console's Page Indexing Report Is Fixed - Recheck Your Indexation, Don't Panic Over the June Drop
Google Search Console's Page Indexing report was frozen for three weeks (stuck at June 11) and showed a scary step-down in indexed pages. Google fixed it on…